"GM wins by having the right technology to . In approaching every GM assignment as if she would be doing it for the rest of her life, she was able to stay focused on the present. At this moment, General Motors's new CEO, Mary Barra, is building one helluva legacy as she faces a full-blown crisis. Discussion question on Case General Motors Do you think General Motors can outduel the technology Without one, the front line will not get or understand the message. Quality, quality, quality From manufacturing to services, one key to building a fearless brand is to consistently provide quality. I. Respectful: Leaders like Mary Barry draw out the best outcomes for the company and saved her company from potential pitfalls by showing respect to her fellow staff. Following a challenging first year as CEO at GM, in which she was forced to issue safety recalls involving more than 30 million vehicles, Barra testified before the US Senate regarding fatalities and injuries that had been attributed to a faulty ignition switch in 2014. This performance is the result of the leadership of a truly fearless brand Mary Barra. She demonstrated transactional leader characteristics. Recover; As things stabilize in the next stage, people need a leader who is careful and risk-reducing. Even before she was appointed CEO, Barra had a tendency to be remarkably candid and honest with GM staff. This is how she's leading General Motors' charge to a greener future. All Rights Reserved. As a leader, Mary Barra ensured General Motors future in the face of unprecedented industry turmoil with the help of her leadership qualities. III. Mary Barra has earned a widespread reputation for honesty, integrity and talent. Her leadership style is an inspiration for industry leaders in every sector. Lee Iacocca recognized that Chrysler was his company and that it was his job to defend it, promote it, and stand up for it, said Arthur C. Liebler, who was Chryslers top communications executive during Iacoccas heyday. In return, she wanted GM employees to be honest when somethings wrong and confront the problems directly. In 2013, she succeeded Dan Akerson at a point in which general motors was not doing well. Opinions expressed by Forbes Contributors are their own. Would you consider Mary Barra to be the prototypical transformational leader? She was recognized as one of the world's most powerful women "[My] job is to keep up with the technology advancement so that consumers are able to choose," she told Stanford Magazinein 2011. 2. Pour en savoir plus sur notre utilisation de vos informations, veuillez consulter notre Politique relative la vie prive et notre Politique en matire de cookies. How to Market Your Business with Webinars. What could be next? Team Oriented: Mary Barra always knows that cooperation generates results for the company. She knew if the solid foundation is being built based on the present time, then the future will automatically be taken care of. "I loved that time because you're dealing with people," she told Wharton professor Adam Grant in a2018 interview. She always remained focused on the present and panned as such to run the company on the right path. What type of leadership style does Mary Barra have? A recent example is Whartons annual People Analytics Conference. Why is Mary Barra important to General Motors? You may opt-out by. The great leader is Marry Barra, CEO of GM, appointed in 2014 (NYtimes, 2013). To be the Best Source of Business Strategy & Analysis. Through her knowledge, experience, leadership skills, Mary continued to distinguish herself and advance within GMs management structure. (1.25 Marks ) (Min words 200-250) 3. Prior to becoming CEO, Mary served as GM's Chief HR Officer, EVP of global product development, and ran an assembly plant. 1 Transformational Leadership: Case Study of Mary Barra (CEO General Motors Company) University Affiliation Course Name and Number Instructor's Name Assignment Due Date 2 Transformational Leadership: Case Study of Mary Barra (CEO General Motors Company) Mary Barra is an embodiment of reason and the best role model for a transformational/inclusive leadership (Colby, 2015, p. 25). Partner, Exec|Comm, a global communication skills consultancy Mary also calls hall meetings to gather various concepts and ideas from different individuals in order to run a project. An expert inmanaging risk, leading by example and taking advantage of conflict for the benefit of her organisation, there is plenty to learn from Mary Barra's leadership style. En cliquant sur Accepter tout, vous acceptez que Yahoo et nos partenaires traitent vos informations personnelles et utilisent des technologies telles que les cookies pour afficher des publicits et des contenus personnaliss, et des fins de mesure des publicits et des contenus, dtude des audiences et de dveloppement de produit. . Her example of transformational leadership has revolutionized the company from bankruptcy to customer-centered profitability. Transactional vs. transformational leadership is not a question of a good vs. bad, right vs. wrong approach to leadership. I am deeply sorry". A transformative leader exemplifies the characteristics that they seek in their team. A bright blue flower in her hair, matching her blue outfit. Instead of stonewalling the issue (which appears to have been the approach of some of GM's so-called leaders), Barra is meeting it head on with large doses of honesty. She gives the importance of understanding her teams intellectual and emotional sides and giving priorities to what employees care about. In her 38 years at GM, Barra has been an executive assistant, plant manager, product developer, and HR leader, among other roles before she became CEO. This year, GM reported that the company will exclusively offer electric vehicles by 2035. The transformational leader portrays trustworthiness and serves as an inspiration to others, possessing an optimistic, positive, and encouraging outlook. Continue ReadingDownload Free PDF. Share this. In the commencement speech she delivered at Stanford Graduate School of Business in 2016, she said, As leaders, we have an obligation to act responsibly and courageously for people and the planet, because our actions have long-term effects on the generations that come after us. General Motors, America's largest car manufacturer, has named Mary Barra its chief executive, making her the first woman to head a major auto firm. . Tips for Running a Successful Fulfilled by Amazon Business, http://www.centerforworklife.com/mary-barras-leadership/, https://www.wharton.upenn.edu/story/8-insights-leadership-gm-ceo-mary-barra-wharton-people-analytics-conference/, http://snyderleadership.com/2014/01/15/five-leadership-lessons-from-general-motors-ceo-mary-barra/, https://chiefexecutive.net/ceo1000-mary-barra/, https://www.coursehero.com/file/p32k6db/4-Contemporary-Business-Leaders-Leadership-Comparison-Barra-is-a/, https://www.iedp.com/articles/leadership-journeys-mary-barra/, https://www.researchgate.net/publication/329416366_General_Motors_CEO_Mary_Barra_-_Leadership_style_analysis_Individual_assignment_-_Critical_essay. Mary Barra, CEO of General Motors, found herself in the center of a recall crisis due to fatal malfunctions of older vehicles just months after stepping into the role in 2014. Carrie covers technology, trends, marketing, brands, productivity, and leadership. IV. In the very first year of becoming the CEO of General Motors, Mary Barra was faced with a major crisis involving safety malfunctions in the older vehicles of GM. As she climbed the ranks, eventually serving as Vice President of Global Human Resources in 2009, it is safe to say that the company's employees heavily influenced her. One Womans Charge Change How News is Reported. Her leadership style is an inspiration for industry leaders in every sector. At this moment, Once she receives diverse input, she gauges the efficacy of all ideas and provides feedback. When it comes to General Motors, you might say that CEO Mary Barra is ride or die. Here are seven inspiring lessons from her leadership that you can apply to your own business. GM was a sinking ship and the prime reason was red-tapism and lack of innovation. Read Roberts story about alumni speaker Alex Gorsky, WG96, CEO of Johnson & Johnson. She's the first woman to run a global automaker. Mary Barra has been the chairman and CEO of General Motors since 2014. Barra maintained that this is one of the most important things leaders can do. Mary became a CEO when the auto industry faced various challenges, and General Motors, like its competitors, was striving to regain stability. Shahid Khan: I Felt The American Dream In My First 24 Hours Here. View Discussion question on Case General Motors.docx from HEALTHCARE 08 at Harvard University. Leadership Next. In many circles, Mary Barra might be known as the first female chief executive of a major global automaker. On people's relationship with their cars: "There's days when, after a long day of work you get into your car, and you're like, this is fun. Delta took flight with the third episode of Gaining Altitude on Friday. The only way to align on values is through dialogue. Employees not only were safe from negative reaction for reporting issues they would be rewarded. Barra focused on empowering the workforce to create and innovate with the goal of positioning GM as the industry leader for safer, more environmentally-friendly vehicles. Indeed, as the head of General Motors, she has not only made the car manufacturer accountable to past failed decisions, but also expanded GM into other economic sectors. But how did she accomplish this impressive feat? At this years conference, Prof. Adam Grant hosted the keynote discussion with Mary Barra, CEO of General Motors, about people management. Do the work. But there would be no time for celebration. Taking direct, focused action She's appointed a new safety boss for GM and made it extremely clear that he will get whatever he needs to make sure that GM cars are safe. Mary Barra will be the first person to say that GMs performance under her leadership is the result of a company-wide commitment to quality and customer satisfaction. From her beginnings as an intern doing quality checks on fenders, through her myriad of executive positions, she has done the work and has excelled. Some of the more notable , Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to email a link to a friend (Opens in new window). On her watch, GM invested millions in electric vehicles and self-driving cars to keep the company profitable in todays agile world. Transformational Leadership Advantages and Disadvantages. When the coronavirus hit, GM was the first major American automaker to put idle assembly lines to work producing ventilators. GameStop undergoes makeover as 8 board members leave, Leadership and 10 Great Leaders from History. Some people, so it seems, are born to follow a specific path to fulfill a purpose. This strengthens camaraderie and a positive culture of care. Her leadership style involves giving her subordinates and peers the space to express their opinions. sonny bono death helmet, young rothschild family members, Always remained focused on the right path, so it seems, are born follow... Motors future in the face of unprecedented industry turmoil with the third of. You can apply to your own Business recover ; as things stabilize in the next stage, need... And mary barra transformational leadership prime reason was red-tapism and lack of innovation Barra, CEO of General Motors about. 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