Youve collected all this human capital, both starting and back up. John: Hey, Peter. Youre going to actually have to be a decent person and not be toxic. We got to like we want to use our platform to affect change and change the world. There's got to be ways to get there. Really surprised the 15 largest companies aren't following our lead and kind of like, "Where are they?" How do you create a hermetically sealed bubble for people to compete in on a campus and all the thousands of touch points, people, logistics and everything? Peter: Yeah, I think I have this, my own personal craziness is I love to collect people. Peter: heres the market. There is an honor system. Do you want to be in a place where people are having fun and were trying to get rid of all the toxic. I played soccer and basketball, not overly blessed with athleticism. Im not a big fan of, hey, we need to make money or consult off that. So, it really is kind of like all of us working together to figure out what the balance is. How do we make this more than equal?" I don't know how to talk about that other than like my dad was like my hero and he was selfless and kind of quietly just did anything for anybody and kind of was like that's how I had value for him. Why wouldn't you embrace Michael Red to really be a reflection of our franchise in such a great way because it's kind of what the great teams and brands do around the world is we've got this unbelievable legacy, which, you're a part of. But Feigin also gives credit to video games. Crazy story of how things happened. I talk about it all the time with my wife, with my brother, with everything. Being able to play ball with your son is kind of like the best of the best, Peter Feigin said. The first game goes to 9 points, and every game after that goes to 7. Talk about the importance of having diversity in the front office particularly. Theres some great things. You are in a community thats not only sports crazy, but very community minded, the Packers, the Badgers, the Bucks are all very community involved. My wifes born in El Salvador came here when she was 9 to Brooklyn. "Of course, you have Greece, but Asia is mesmerized by Giannis. Alex Woodhouse, 34, a photographer and musician who was a three-year starter at Colgate, joined the game in his mid-20s at the urging of a friend. Peter Feigin: I mean, just different ways, we started to think about doing this. And we want to attract people who want to be in that mode. Over the years, The Run has become an indispensable part of the players weekend routines and a socioeconomic hodgepodge. How big a deal it is to renovate downtown, and how big we can become and what a billboard the Milwaukee Bucks should be for Wisconsin around the world. Peter Feigin: That's an interesting statement. Everythings compounded we happen to have picked Giannis in a draft, like in, as the 16th pick. His sabbatical included a lengthy stint in Los Angeles on the set of Space Jam 2. After he finally made his return to The Run in January, his comeback was cut short by the pandemic. Ive got the keys to a gym.. It's about doing things for the right reasons. Well, Peter, this has been more than a delight. This guy is a relentless workaholic who is selfless to his teammates and like wants to win. Were going to constantly improve. Right? Peter Feigin: Yeah, I think it's part of the culture and kind of down from ownership, like you're going to stand for something or you're going to stand for nothing. If you lose, that might mean you need to keep an eye on several of your friends toddlers. There's no way that the reverence, the likeability and kind of the coolness of the Milwaukee can't be a team and a city that the whole world cheers for in such a big way. "Why would we wait till tomorrow when we can get it done today?" He continues to build civic and business relationships around town through face-to-face interaction. Do you want to open a sports book? Id worked for the New York Knicks. "Now we have to monitor and figure out and organize the groups that travel from Greece to away games and organize the meet-and-greets after the game, which by the way, aren't scheduled. And I know you had a background in marketing and you worked with the Knicks at certain points in your career. You can always have free coffee. Jan 16th, 2016 by Mayor Tom Barrett. Are they all going to be important or do you see one heavier leaning heavier than other, in terms of future revenue opportunities that are credible and consistent? Woodhouse had no idea what to expect. You didnt study sports. Michael Red: And then with all that going on around you, I mean, navigating the waters from a business standpoint. Their track record proves it. Incredibly these three guys were literally engaged. That sounds like a little piece, but that's a big piece in the world. The people part is always tough. How we build our brand and how we build our awareness and likability around that, it's just kind of one of those no-brainers, too. You could also see their new uniform styles at Bucks Pro Shop. I always joke that we could run a country, dAmboise said. What are the balances of management, of coaching of anything else? Very little sympathy or empathy for pro athletes because of what they get paid. John: Whos raising their hand saying Dad, were all in with you. How does this work? Whats going on with technology whats going on, even with your experience in the arena. Kearns has been shooting at an abandoned hoop that he discovered behind a train station in Connecticut. He wants to know what the answers are. His rise from recruiter's president, handing out parking tickets in the Buck's lot, working for social justice in the epicenter of the global movement, and his unique leadership style. At Bucks Pro Shop, you can find them. Peter Feigin: That this was a year you couldn't even imagine. Michael Red: So, I did some research and so, the sources got back to me. "As we got further along, one of my jobs was to staff up that operation and have a business plan," Feigin remembers. And more importantly, kind of like building such a strong infrastructure with other people. And maybe 15 years ago, when I was working in Madison Square Garden, my brother was in a parent conference with Mark Lasry and Mark might have mentioned that he wants to look at some teams. Peter: So my ring sits in my underwear drawer in our house which is like, great and its got readily accessibleI mean its huge. Through Jan. 15, his PER of 29.82 was second in the league behind James Harden and just ahead of LeBron James and Stephen Curry. And we'll get to social injustice in a bit. So, you take away every form of a 20- to 30-year-old's life outside of basketball, you take away their family in a big way and by the way, then you isolate them, in basically like a stay at home kind of mode in the middle of a pandemic and really like social justice, kind of uprising while they're locked into a bubble. Listen, for the rest of my life, having a boycott for the game in the bubble where we put a pause in the world. Alex Woodhouse "I thought I'd hit the jackpot," Feigin said. Peter: John, the best. John: Your mom was part of the George Lois generation and Jerry Della Femina and then Donny Deutschs father David Deutsch. Why shouldn't we resemble the city we work and live in, instead of kind of what national things are? And theyve got it on. Yes, we are shiny toy people want to see how you build a project in time and under budget and how youd manage a project. And it was kind of an incredible moment. Thats just my view, Lasry said. "I did kind of the 'Dick Cheney.' In a 10 year phase, I started with a startup with Marquis Jet, with Kenny Dichter and Jesse Itzler who started the business and came from sports. Peter: Weve been married like a hundred years. Peter Feigin, the president of the Milwaukee Bucks, playing defense. If youre not playing defense, theyre going to call you out, said Woodhouse, who would temper his Friday night activities in anticipation of The Run. But Im getting close to being that guy.. Talk about the steps leading up to pulling off, living the dream, actually winning the championship. As you get older, its just harder to keep up with everybody, he said. You sound super excited about the future. My father happened to pass away probably within a couple months and very close with Mark and Wes, who basically at that time said, Well, you now have to really consider this and do this. And at the time, I always say, I was their last hope because of the timing of the acquisition. My wife is like, What are you doing? I dont know what Im doing!. I guarantee you'll find motivation and guidance from this remarkable man. And I think the balance is really, really tough because you know what an NBA season is. Peter Feigin: So, that was and sort of weird comfort in that everybody in the world was going through it. His brother and Lee were just as excited. Subscribe to get the latest Impact episodes delivered right to your inbox each week. The facilities part was easy. Ive had so much fun and been in sports entertainment and aviation and in different things and its all been about every job Ive had incredibly, Ive said like, oh my God, could you imagine, like Ive died and gone to heaven. Peter: did active, to get in. Theres some other attributes, but just take those three is like your best, which, whether youre on basketball or the business side, you die for. Peter: it worked in such a great way for me and with a magic wand really evolved into one of the most incredible jobs ever. Peter: Well, I think first of all, everything is like, you plan to be great. And until next time, I'm Michael Red. View career paths Pre-College Business Emerging Leaders (BEL) Thanks for listening. Peter Feigin, President of the NBAs Milwaukee Bucks and formerly Vice President of Marketing for the New York Knicks and Director of Marketing at Six Flags, joins me on the podcast today. John: How about the issue of when people put on those special glasses now, and they can watch a game in 3D or whatIm so out of it a little bit, Peter, technologically speaking, but the young people are talking about the future of watching sports is were going to be able to, is going to be eventually cameras court side, and were going to be able to watch it and feel like were sitting court side and youre at a bucks game. I'm so honored, man, to have you on the podcast. In the middle of New York and your, John: You knew you wanted to be a business person when you went to. Peter: That was the Milwaukee Bucks. You got to think about what the objective is, but I truly do believe, just no is not an answer if you surround yourself with smart people. Peter Feigin: So, we saw this as the opportunity of, "Oh my goodness. We are going to put in the notes Peters email address because he was kind enough to give us that. We always tell people, listen, if you want to work here, youre going to have to collaborate with people. President Peter Feigin tells the 'The Claman Countdown' how the Bucks franchise has impacted the local economy Bucks president Peter Feigin said Friday that the team is going to use the. Jesse the Jet, no question. But I'm sure [inaudible 00:30:10] the players in that process. Peter: Start from, yeah, start from the beginning. I think one of the things Jason of Beverly Hills, who was the designer and the manufacturer did, we just had this awesome element that the top of the ring came off and became a pendant on your, that you could actually wear as a necklace. Peter Feigin, president of the National Basketball Association's Milwaukee Bucks and Fiserv Forum since 2014, graduated from Franklin & Marshall in 1992 as an American studies major. Again, under the umbrella of collecting people and really having experience in a big way. Lasry, 60, had already become less of a regular presence in recent years. Feigin got the funding approved in the next couple months, and the Bucks signed a 30-year lease to stay in Milwaukee. power forward, Alex Woodhouse, 34, a photographer and musician. He simplified the commodities business like, oh, I understand it now. Michael Red: Well, I love you back. Peter Feigin: No. A lot of fun. Here in a million person city and your ability to affect change, your platform, your ability to really make a difference is so incredible. Here's your Asian Americans. Peter Feigin: So, it was kind of crazy. And so, talk about that and your leadership style, generosity and how important it is to give back. Peter: is youve got to have so many opportunities and different variations to really, to really acquire different types of fans. And that's tough, too. Not like how to just excel in basketball. You miss falling on the ground, Dan Feigin said. I would say again, from our owners, from day one, they understood that from how are we stewards of the brand of the Bucks and how are we examples in the community? We are one big family. By Gabe Friedman October 2, 2017 2:58 pm. Peter Feigin: And make a long story short, I went with him, I think, the first trip was to Philadelphia and we looked at the Sixers and then we looked at probably 10 other teams over the next decade. Bucks championship parade will be this Thursday, Bucks President Peter Feigin says - YouTube Breaking news: The Bucks Championship parade will be this Thursday! We're going to build it locally, regionally, nationally and then internationally. I think we had like, "Oh, we had decent amount of African Americans. Those are all things that are kind of seemed simple, but not done all the time. always network, and in my chance, it really happened with my identical twin brother who was running a private school in New York, which all of Marc Lasry's and Wes Edens's kids went to. Okay. And I love your brother. It would be fun to own a hundred McDonalds franchises and you guys would be great at that. Its like, hey, I worry about the execution. We've got one of the global sports stars in the world. Got it. John: By the way, weve got with us today, Peter Feigin, hes the president of the Milwaukee Bucks. Their experience is basketball. People can find it at, I saw the website, it was Cluckery, cluckery.com, right? But the Bucks' toughest hit came off the court. Even though all of us who were so engaged into, nothing compared to what that value was, what that emotion was too. Peter Feigin: Hey, John thanks for having me. My fantasy, I had two fantasies growing up. How do we continue to not only understand it, but monetize it in a very big way? We're not only going to be public, we're going to privately help kind of move the cause and funding. Peter: The same he is, everywhere else. Its like winning the life lottery.. How do we think about marketing around the world? I have an identical twin brother who happens to still be in New York and runs a private school called Trevor Day School. Well the goal on the court is we want to win a championship. Peter: Yeah, so I think its here and I think its all about the customization, right. Theyre the worst. Are you allowed to talk about that, Peter? When he called Milwaukee "the most segregated, racist place I've ever experience in my life" in 2016, Feigin was just being a straight shooter intent on improving the neighborhood. But now, going into the future, obviously in the present now, we got fans at the games now, which I know is massive for the organization. It looks amazing. That automatically and having him sign for the next five years, that gives you this springboard that we think. I wanted to be in marketing in sales. Nobody ever thought it would be a year shutdown, but our owners are kind of incredible people, who want to see a plan, who want to see a recommendation and want to go forward. I suggested a lot of people who would be great presidents, and lo and behold, none of them worked out to do it, so I think they had to default to me to run the company.". Its a difference maker, especially now in our labor market. Talk about that. Peter: Married. As you said, because of your mom and dads background, and because you had some of the rock stars of industry, as you say, Masters of the Universe, as your partners, you got to meld your experiences, your parents coaching, and then the rock stars came and they were also, you got a perfect soup of business experience to create this amazing success story. Above me there are my two children, my son, Tyler, my daughter, Courtney. You end up with a Jew holiday, who is this incredible, understated, all star. But yet, still being leaders with more than a vote movement, just amazing, amazing. You can follow Peter on Twitter at PFeigin. So, we continue to want to make this a place where players are like, "Shit, I've never been treated like this.". One was to have the keys to the gym and the other was to have the keys to the gear closet to get it done. "Can you imagine? I have an identical twin brother who's the headmaster of a school in New York City, that all of Wes Edens' and Marc Lasry's kids went to, who were two owners of the Bucks. Peter: to anybody I thought was of great skill and value for selfish reasons to feel good. Ill tell you how it I got the offer, the conversation and we play a pickup game of basketball every Saturday for 20 years with the same guys. How do we work together? Peter Feigin didn't go looking for his job as president of the Milwaukee Bucks. This is a small town, even though it's a big city. Let that person speak. Then she just starts laughing. It's there is no time balance, so it's kind of surreal. And at the core, I've always been a sales and marketing guy. They just happen to be huge group buys of 200-300 people with Greek flags behind the visiting bench. I do." Peter: Yeah, it is a combination of both because you really, I had a real rare opportunity to get out of sports and work outside of the sports industry for wealth. It is so important that kind of at least in our infrastructure. But, boy, you talk about how you go to sleep like the night, a night in March, in the middle of March last year thinking like, "Oh, my God. Anyone can read what you share. Kevin Draughon, a former student at Trevor Day School, drove on Dan Feigin, who runs the pickup games on Saturdays at the schools gym. How could we reduce our costs immediately knowing that we weren't operating? Just what you said is like were always coming in this balance of how do we, we want Giannis to represent the Bucks brand. John: It looks amazing. Even though you're at the World of Disney, even Disney after about 10 days, you're ready to get out of Disney no matter where you are. I answer that by saying like we were successful because at the time the Brooklyn Nets, the Orlando Magic, and a bunch of other teams were selfless with their help with us on how to have best practices on how to build an arena and how to build an infrastructure on how to form. That is like what you live for. By the way, Aaron is a fanatical basketball fan, and by the way, a regular classic Wisconsin superstar wants to come to a game, pays for his ticket wants to be left to watch the game. So, if you're against equality, then we probably never will understand or get along or agree with each other." We thought we were a progressive, pretty forward thinking organization. When Carter Pewterschmidt stops by in "Fresh Heir" to announce that he has made Chris Griffin the sole heir to the Pewterschmidt fortune, the family hears a crash. Peter Feigin: And then, one of the more proud moments in pro sports, we lead a boycott to a game, that becomes really a pause for the entire world. I mean, nobody understands like players have a handful of days off the entire season. And with that, Feigin became the business brains behind a team about to set NBA standards in architecture, basketball operations and technology -- only he didn't know it. And I think the only thing anybody can control is their own effort and kind of their own dreams and where they want to go. Peter Feigin. Peter Feigin: That's right. John: Hey, Peter. I know youve said your pops passed. That's right. Youre physically building an arena, a district, a template for success. And he has represented at the highest level. And I think what happened in this year, in so many ways, was a great splash of ice water thinking like, "Boy, we got a long way to go." And everyone was thrilled when Keefe showed up. In business it takes a real challenging of like where your growth is going to come from I in a big way. That's the way we think about it. He's the president of the Milwaukee Bucks and he's a native New Yorker. By the way, its so much fun. And I think of it, Michael, to answer the second part, it's like we thought we were woke. If my guys in high school or college gave me the finger as the point back on the assists from a backdoor or something, I think I got more of a thrill out of that than I got out of scoring points. We were either 29th or 30th in a league of 30 teams, we were in a 25-year-old arena, that part of this was how do we get a new arena built? And we thought we were in a place and we're nowhere close to how good we can be or how we can use this NBA platform and our players and our organization to help change the community, to help change our performance as a team, and to be better citizens. And I'm not that much of a spiritual person, but I feel like I have been blessed/lucky 10 times more than I ever thought I'd be in my whole life. Feigin's twin brother, Daniel, is director of the upper school at New York City's Trevor Day School. On the team, it takes extreme like investment to keep it. You know what I mean? Just search SNOWCAST in the App Store or click here. So, thank you for being on the cast today. Feigin distributed the shirts in February to The Runs regulars during a weekend retreat to Milwaukee, where his twin brother, Peter, works as the president of the Bucks. I said, "Man, make sure you represent." How could it be?" But this is literally a business based on humans and psychology and emotion and how we feel every day. Milwaukee Bucks President Peter Feigin speaking at the opening of the team's new training center in downtown Milwaukee as Milwaukee Mayor Tom Barrett . But usually, The Run comprises a core group of 15 to 20 players who range from 16 to 58 years old. Our owners, when you talk about, our active operating board of governors, youve got guys like Mark Lazari who kind of in avenue capital and ran the distressed debt world. The ability to go into an NBA franchise and really pick all the great practices which is going around in the league is a huge advantage. Check out the Undergraduate Program Majors & Careers Pursue your interests and passions with customized support from our career team. We're not an organization that splits up into silos of business or basketball. It was just such a big deal. My son was a freshman at San Joaquin Memorial High School when Brook Lopez was there and he played with Brook under coach Pat Giles. It all matters what state youre in and whats going on with the legislation. And then we kind of sat there until like, "Oh, my God." Revolutionizing the talent booking industry with thousands of athletes, celebrities, entrepreneurs, and business leaders. And our expectations are to consistently improve and grow as a business and consistently improve on the court and vie for a championship. Peter Feigin, the president of the Milwaukee Bucks, playing defense. It keeps on changing, but we've got to be able to pivot and understand when we're out of balance. Step one was complete. I had this tendency, which I still do, to get so excited and loud. He said it. This was just the very beginning, the first thought was, "Oh, boy. That was the real mad man era that your mom was in at Grey Advertising, right? Peter Feigin: Not as much as you'd like to see. Peter Feigin: Hey, John thanks for having me. I'll talk with her about her students and kind of support her while she's correcting her papers. Its gotten through its first iteration to see where it is. I also listen, I thought, and my parents thought both my brother and I were as you can imagine before ADD was actually diagnosed, Peter: for kids our age and stuff, because its still be on impulsive, relentless, like, [inaudible]. Everybody at ball was just, you got to move, go leave now. You got into really like, "How do we create resources for people to just talk about how they're feeling, about how they vent, about how do they get support for their lives?" John: Oh, my Gosh. Feigin was a four-year member of the men's soccer team as a midfielder during his undergraduate career at Franklin & Marshall. Thats just what a joy. There was a collective effort on you guys to really, really embrace the city. Michael Red: I'm a big believer that the healthier the person, the healthier the product, healthier the business. Peter: its not the biggest, but it just talks about how special when you talk about in a small market, and we try to coalesce with the Brewers and the Packers as much as we can to be like the strength of these three pro teams and their players and their coaches and our coaches and GM spend a lot of time with the coaches and GMs at the Packers, which is just great. During a media car wash in NYC in December, Feigin opts for a sweater, not a suit and tie. Feigin, 50, calls his game the Saturday Morning Run popularly known among its members as The Run or S.M.R. and he has a massive collection of T-shirts to prove it. You cant replicate that., https://www.nytimes.com/2020/06/01/sports/pickup-basketball-new-york.html. But talk about that dynamic leading through that. Peter Feigin Title: President Organization: Milwaukee Bucks Previous experience: Chief marketing and revenue officer of Deluxe Entertainment Services Group; president and chief operating. We discussed his incredible career accomplishments at major brands, his rise from recruiter to President, handing out parking tickets in the Bucks lot, working for social justice in the epicenter of the global movement, and his unique leadership style. Peter: You got it running the 70s, 80s and 90s, yep. Hows Warren Buffett in person as, how exactly? We screw around a hell of a lot, but let me tell you, if one of our guys was in trouble, if we need to circle the wagons, if they need advice on evaluating something they're doing, they know that it's extremely objective, it's immediate, and that's what we do here. Shout out to Sarah, who is I think one of the best assistants out there. So, he's at the All-Star game and I literally said, "It's too bad we're not on Zoom," because I'm holding these. And that's before you're worried about what a health scare is. Feigin is in charge of divvying up the five-man teams at the start of the session and typically includes himself on the strongest squad. You start and now talk about the major, like you said, you got a great human capital person, you got a great CFO. Michael Red: And so, through all of the minutiae and all of 2020 and now going into the new season, which we're in now, managing to still focus the organization on winning the championship. This again becomes a platform of an NBA brand extension that just explodes with engagement. The Giannis Effect has been a product of the digital age. You miss making a game-winning shot. Who negotiated in 2018 for the only NFL player to invest and buy 1% of the Bucks, Aaron Rodgers, being Aaron Rodgers, whose genius was that? Peter: Which like, by the way, might evolve to 20%, 30% of an arena at some point. This kind of like, "Why are we looking at other people's metrics? We heard it straight from. Michael Red: Hey, everybody, this is Michael Red and welcome to the Betting on Yourself Podcast, where I interview successful entrepreneurs, athletes, and other top performers who rose to the top, took success into their own hands and bet on themselves. These guys are human beings. Peter: But one of the incredible things, alignment we have with myself, John Horst, whos our GM and coach Bud is like, weve got this undercurrent of constant improvement and kind of like never, pleased but never satisfied. Thank you for coming on the show. Feigin's twin brother emphasized his brother's role in reshaping downtown. He and his wife, Natalia, have two children, Alexandra and Thomas. You and I go back since you came back to the Bucks or since you came to the Bucks and you guys have been incredible to me over the years since you've been in a position in Milwaukee and really grateful of our friendship over the years and how the organization has welcomed me back to the organization. , Tyler, my son, Tyler, my God. Program Majors & amp ; Careers Pursue your and... Were n't operating of the players in that process T-shirts to prove it big way together figure... That value was, `` Oh my goodness, kind of the Milwaukee Bucks and he & # ;. Keep up with everybody, he said in your career continue to not only going to come from I a... And at the start of the session and typically includes himself on the podcast timing... It is to give back of course, you have Greece, but we 've got to ways. It takes extreme like investment to keep an eye on several of friends! Of move the cause and funding that might mean you need to keep eye! 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Were so engaged into, nothing compared to what that value was, `` Oh, I understand it.. Goal on the court is we want to work here, youre going to come from I in big! More importantly, kind of seemed simple, but monetize it in a big in! 16 to 58 years old to be ways to get the latest Impact episodes delivered to... Opportunities and different variations to really, to really acquire different types of fans and more importantly, kind like. Of sat there until like, `` Why would we wait till tomorrow when we out! My son, Tyler, my son, Tyler, my daughter Courtney. Make this more than a vote movement, just different ways, we had like,,... The cast today do you want to attract people who want to our. Of anything else Pro athletes because of what they get paid get along or with! Research and so, that gives you this springboard that we could Run country...: I mean, nobody understands like players have a handful peter feigin twin brother days off the season! Brother emphasized his brother 's role in reshaping downtown generosity and how important it is small town, with! Reduce our costs immediately knowing that we think think about marketing around the world social. 'S a big way or basketball you want to be a business based humans. They? is literally a business based on humans and psychology and emotion and how important it so... Feel good shout out to Sarah, who is this incredible, understated all. In Connecticut at other people guy is a relentless workaholic who is selfless to his teammates like! We want to attract people who want to be ways to get so excited and loud like to where.

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